Q.  What is the process for getting started?

A.  Getting started on your project is easy.   Simply enter your information on the Contact page with a message about what you would like to achieve.   From there, we can continue to communicate via e-mail or talk on the phone.

There’s no pressure at all, and I’ll keep ALL of your information confidential.

 

Q.  I’ve always handled my own marketing, and I know my business better than anyone. Why should I hire someone to market for me when I can write my own advertising?

A.  You go to tax professionals and lawyers to protect your business when dealing with certain issues.  Mistakes in these areas are costly and can result in hefty fines and endless red tape.

The only difference between legal mistakes and marketing mistakes is that nobody sends you a letter letting you know when your current marketing efforts aren’t cutting it.

But you’re still paying the price.

The price you’re paying is the distance between where you once dreamed your company could grow to and where it actually is today.

In this economy, you can’t afford a weak marketing strategy.

Your valuable time is better spent doing what you’re best at.  Even if you enjoy marketing, it’s to your benefit to create an effective strategy with someone who uses the latest tools and techniques on a daily basis.

Trying to market your own business online these days is like trying to build a house with no blueprint using only a hammer and a hand saw.

You might think you’re getting it done, but there’s a much better way.

 

Q.  What is the biggest problem you’ve experienced with the businesses you’ve worked with in the past?

A.  The biggest problem my customers have experienced is they weren’t prepared for the volume of business that resulted from aggressive online marketing.

Because the economy has been so tough, many business owners were forced to diversify their offerings .

Simply put, they had to expand their range of products and services to be able to make a living.

If you’ve been forced to do this to keep your head above water, I suggest we put your products and services online in stages, starting with the strongest ones first.

Streamlining your business as you implement your new marketing strategy makes sense.

A savvy marketer knows how to brand you as an expert in your field, allowing you to command more for your services.

Fewer services means less inventory.  It also reduces overhead.

Best of all, it allows you to get back to your core business…doing what you love for a living.

 

Q.  I’ve heard the internet is constantly changing.  Will I have to keep changing my website for it to remain effective?

A.  Depending on the nature of your business, you shouldn’t have to update your site unless something fundamentally changes with your business.

Search engine algorithms have changed through the years for a lot of different reasons.  Some changes were necessary because cheaters played silly games to get their sites ranked higher.

The most recent changes have focused on helping people find exactly what they’re looing for.

That’s great news to me.  It means my sites will rank higher as the search engines get smarter.

The methods I’ve been taught are designed to stand the test of time.  I’ve learned to provide quality content for both the search engines AND the people who use them.

I’ll lay a solid foundation and build a structure that puts your unique strengths in the best light for all the world to see.

There’s one hidden benefit to hiring an expert who works in web copywriting on a daily basis.  If I work on a project and learn a new marketing method or technique that could prove useful for growing your business, I’ll drop you a line and let you know.

To find out more about the structured process I use to produce high-quality web content, check out my website optimization page.